# Hi-Fi Creative Consulting – Press Release

Source: https://musicwire.popfiltr.com/pr/hi-fi-creative-consulting
Language: en

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## Hi-Fi Creative Consulting

![Ben Folds NFC T-shirt and fans reactions](https://cdn.prod.website-files.com/65a3048ccef61ea07d403e99/6a5f89c7a7f22ba8f085f8c6_cover.png)

Ben Folds and ZATAP transformed tour T-shirts into NFC-enabled digital experiences to support Keys for Kids, Folds’ North Carolina music education initiative. The activation connects fans to exclusive content while helping drive awareness and donations.