El Mehdi Premiere “EL FILM,”, hiji film musikal pendek diréktur diri, pikeun ngaronjatkeun EP debut “SALAM”
Dina lahir Maroko, disruptor budaya anu dibéjérbéaskeun kana Kanada El Mehdi naonkeun hiji entri berani kana percakapan pop global ku "SALAM,” his landmark debut EP released Januari 30 via RENAISSANCE/AWAL, accompanied by “EL FILM,” a self-directed musical short film premiering today. The genre-defying project marks a historic debut for an openly queer Arab artist, expanding music into a cultural statement.
Naon nyebutkeun teu aya nabi di tanah maranéhanana. Ku "SALAM,” El Mehdi breaks the adage — and with it, silence, shame, and the glass ceiling.
Proyék ieu ngembangkeun kalayan presisi art-pop, jembatan identitas regional jeung resonance pop global. A lompatan iman dina landscape nu masih polices anu meunang ka eksisting bebas, "SALAM” asserts presence without compromise. Ceremonial and defiant, El Mehdi’s sound fuses modern pop with North African and Middle Eastern influences, pairing rich vocals and cinematic strings with dance-driven energy, sensual urgency, and multilingual song writing in English, French, and Arabic. The result is an incandescent world that feels ancestral yet radically future-facing. El Mehdi doesn’t dilute identity to reach wider audiences — he expands pop itself to hold it.
Ieu pop anu ngingat ti mana eta datang - tapi ngingetkeun ngabalukarkeun ka mana éta bakal.
Dina lima lagu, kaasup lagu judul manifesto “SALAM” (meaning both “hello” and “peace” in Arabic) — El Mehdi transforms vulnerability into power. Written and creative directed by El Mehdi, and produced by El Mehdi and Sūn Jùn (LayLow, AntsLive, Dior), with mixing by Grammy-winner Wez Clarke (Zara Larsson, MARINA, Sam Smith) and string performances by Grammy-nominated Drew Jurecka (Dua Lipa), “SALAM” diadegkeun ngaliwatan benua - rekaman pop global dilakukeun ti emansipasi, visi, jeung reclamation.
"Naon kudu nyiptakeun hiji ruang di mana urang bisa aya tanpa disembunyikeun. El Mehdi says. “SALAM is that place.”
Premiering today, “EL FILM” ngembangkeun pernyataan ieu ka bioskop. Diréktur, choreographed, diedit, jeung costumed ku El Mehdi, film pendek musik reflecting pendekatan multidisciplinary nya, nyebat musik jeung tarian, fashion, gambar, jeung narik. Didirikeun dina Riad Moroccan, film ieu ngaluarkeun sakumaha lalampahan ti gelap ka terang, centers di sakuliah upacara teh mint tradisional. Di handap mata lalaki anonim, nyanyi ritual jeung El Mehdi - hiji figur iconoclastic kalawan presence androgynous - breaking normative masculinity, ngidinan a fluid, kakuatan dibebaskan pikeun muncul. Tradisional dikaitkeun jeung sakral, unsur-elemen ieu reimagined - teu salaku provokasi tapi salaku transformasi.</pfseg
"Mereka ngarasa kuring di neraka. Baby, I went there. I came back. I just warmed up my tea."
Pirates, "El Film" (Video resmi):
https://ffm.link/elfilm.OPR
Disruptive ka sababaraha jeung inspirasional ka séjénna, "SALAM” buka dialog anu loba ditunggu-tunggu jeung batur ditakutkeun. leuwih ti hiji debut, “SALAM” nyaéta pamaréntah budaya.
A suara anyar geus datang - jeung éta datang dina damai.
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Contact jeung El Mehdi:
Ngeunaan
Moroccan-Canadian artist El Mehdi first emerged with his debut single “ELKASS HLOU,” which sparked rapid traction across platforms, amassing hundreds of thousands of streams and views and breaking into Anghami’s Top 50 across the Middle East and North Africa (MENA) — the leading streaming platform of the Arab world.
He crafts a magnetic, genre-defying pop sound shaped by his North African heritage, shimmering across English, French, and Arabic. A former spokesperson for Amnesty International Canada, El Mehdi has established himself as a distinctive voice within the global MENA diaspora.
Naonkeun itemna “ENCORE” na video musik diréktur sorangan diwangun dina kolaborasi jeung Yves Saint Laurent Museum, Marrakech, El Mehdi ningkatkeun hiji visi kristal jeung tanpa kompromi. Anjeunna geus dipingpin salaku "fenomén awéwé" (CBC) jeung "emblematic of a generasi" (L'Orient Today), sementara ICON MENA ngajelaskeun karya Anjeun salaku "revolusi tenang, jauh ti clichés." Flaunt dipuji El Mehdi pikeun nyarankeun harapan sosial jeung budaya, The New Arab dipikawanohkeun presénsi pangbadagna anu ogé “elegant and subversive,” sarta Vogue Arabia naonkeun kakuatan anjeunna pikeun pindah “with grace and intention.”
Awalna artist-in-residence di Cité internationale des arts di Paris, El Mehdi geus presented karya-Na di TIFF, Aesthetica ShortFilm Festival anu kualifikasi BAFTA, jeung Amsterdam Dance Event, sarta geus tampil ka kapasitas kerumunan di sakuliah Kanada (Nuit Blanche, Canadian Music Week, Montreal Pride).
Dibetkeun dina layar lebar dina 2025 salaku aktor utama di “L’Héritier des secrets” (dir. Mohamed Nadif), anu dimimitian di Montreal Museum of Fine Arts salaku bagian tina Cinémania. Set pikeun rilis teater dina 2026, film ieu feature Maroko kahiji pikeun ngobrol identitas trans jeung co-star Nisrin Erradi, anu ogé muncul di "Everybody Loves Touda” (dir. Nabil Ayouch), nominasi resmi Maroko pikeun Film Feature Internasional pangalusna di 97th Academy Awards.
On stage and in the studio, El Mehdi challenges what it means to be an Arab man in the modern world, transforming pop into ritual. With his debut EP “SALAM,” Naon nyarios dina era anyar - bébas, terang, jeung indelible.
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