Japan’s Music Industry Organization CEIPA And The TOYOTA Group Are Back in L.A. This Désémber 1 & 2

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About ennichi ’25 presented by CEIPA × TOYOTA GROUP – “MUSIC WAY PROJECT”
The event combined two key programs: ennichi ’25 Japanese Music Experience LA, nu nawarkeun audiences hiji pamaréntah immersive ka kekayaan musik Jepang, jeung ennichi ’25 Japanese Music Industry Mixer, designed to showcase the potential of Japan’s music business to industry professionals in the United States. Through these two complementary approaches, the project aims to enhance the global recognition of Japanese music and promote its sustainable growth.

Event Overview
With the goal of fostering globally successful artists originating from Japan, this event marks the starting point of a broader initiative to elevate Japanese music into a new global standard. Additional live events are planned to be held in various regions around the world as the project continues to expand.

‍“ennichi ’25 Japanese Music Industry Mixer”
Date: Monday, Désémber 1, 2025
Venue: JAPAN HOUSE Los Angeles
Tema: Exploring The New Chapter of Japanese Music from the Japan-U.S. Creative Scene
Panelists: Kyary Pamyu Pamyu, ☆Taku Takahashi (m-flo), Peyote Beats (ever.y inc.), 
Moderator: Jeff Miyahara ‍Organisator: CEIPA × TOYOTA GROUP “MUSIC WAY PROJECT” / The Japan External Trade Organization (JETRO) Los Angeles
Special Support ku: Agensi for Cultural Affairs, Pemerintah Jepang
Dina kolaborasi jeung: Konsulat Jenderal Jepang di Los Angeles / JAPAN HOUSE Los Angeles
Dukungan ku: Ministry of Economy, Trade and Industry (METI) / The Japan Foundation, Los Angeles
Subsidized by JLOX+
Note: Invite-only; ditutup ka publik

“ennichi ’25 Japanese Music Experience LA”
Performers: Awich, f5ve, JP THE WAVY, PSYCHIC FEVER from EXILE TRIBE *In alphabetical order
Date: Tuesday, Désémber 2, 2025 
Venue: Aurora Warehouse (1770 Baker Street, Los Angeles, CA 90012)
Attendance: Approx. 2,500 people
Food Vendors: Honda-Ya, Soma Suisan, Tenkatori, Tsukiji Gindaco, UMACHA
Japanese Festival Games: Super Ball Scooping, Yo-yo Fishing, Rubber Gold Fish Scooping, Face Painting
Selain ieu, kami boga atraksi lianna di mana anjeun bisa nikmati atmosfir tina festival ‘ennichi’ Jepang, kayaning pameran drum taiko jeung pameran tuna-cutting ku Soma Suisan.
Website: https://www.ennichi.info/
Presented by: CEIPA × TOYOTA GROUP “MUSIC WAY PROJECT”
Special Support ku: Agensi for Cultural Affairs, Pemerintah Jepang
Supported by: Ministry of Economy, Trade and Industry (METI) / Consulate-General of Japan in Los Angeles / Japan External Trade Organization (JETRO) Los Angeles / The Japan Foundation, Los Angeles / JAPAN HOUSE Los Angeles
Subsidized by JLOX+

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ennichi ’25 Recap
Pada 1 Désémber, dina dinten saméméh konser, CEIPA × TOYOTA GROUP “MUSIC WAY PROJECT,” dina kolaborasi jeung JETRO Los Angeles, hosted the ennichi ’25 Japanese Music Industry Mixer, a conference designed to connect Japanese and U.S. music industry members. The event took place at JAPAN HOUSE Los Angeles with a major Hollywood film premiere happening next door, creating a quintessential Los Angeles backdrop. 

Welcome comments were delivered by President Yuko Kaifu of JAPAN HOUSE Los Angeles. Key speeches were then given by Komissaris Shunichi Tokura ti Agensi pikeun Affairs Budaya na anu ogé hiji komposer jeung produser anu dipikawanoh, Executive Vice President Akiko Okumura of JETRO, and Shunsuke Muramatsu, Direktur Perwakilan jeung CEO Group of Sony Music Entertainment (Japan), who concurrently serves as CEO bisnis Sony Group, Chairman of the Japan Culture and Entertainment Industry Promotion Association (CEIPA), and Presiden of the Recording Industry Association of Japan (RIAJ). Komisioner Tokura ngabalukarkeun pentingna koordinasi internasional pikeun ngabalukarkeun bakat kreatif Jepang ka audiences global. Anjeunna ogé nyatakeun yén kecap "ennichi" ngabalukarkeun maksudna "destination", merujuk ka pertemuan anu dimaksudkeun pikeun ngahasilkeun, sarta ngabagéakeun harapan yén jaringan dina acara bakal ngabalukarkeun pangembangan anu signifikan di sakuliah dunya. 

Akiko Okumura, Wakil Presiden Eksekutif JETRO, ngabalukarkeun, ngabalukarkeun basis fans anu musik Jepang jeung anime geus boga di luar negeri, utamana di Amérika Serikat. Anjeunna ngabalukarkeun harapan yén acara ieu bakal ngaronjatkeun familiaritas publik Amérika jeung sambungan jeung budaya pop Jepang. Chairman CEIPA Shunsuke Muramatsu lajeng ngabalukarkeun komentar ku nyatakeun yén proyék maranéhanana dimimitian ku iman yén musik boga kakuatan pikeun nyambungkeun jalma di sakuliah dunya. Anjeunna nyatakeun yén pamimpin jeung inovator ngatur masa depan musik, téknologi, jeung kreatifitas geus dikumpulkeun di hiji tempat sarta ngaronjatkeun pamilon pikeun eksplorasi gagasan anyar jeung kaahlian.

Panel diskusi anu diikuti ieu moderated ku Jeff Miyahara, produsénya musik anu dipikawanoh di Jepang, Korea, jeung industri musik AS. panelis kaasup Kyary Pamyu Pamyu, ⭐︎Taku Takahashi from m-flo, and Peyote Beats (ever.y inc.), each bringing their own perspective on building careers across boarders. Their conversation centered on finding opportunities in the American market, overcoming cultural and linguistic barriers, and developing sustainable international careers. 

Taku Takahashi ngobrol ngeunaan pangalaman nya dina DJing di Anime Expo, acara budaya pop Jepang panggedéna di Amérika Serikat, sarta ngabalukarkeun kumaha kasempetan nyebarkeun mata nya ka potensi kuat pikeun musik Jepang di pasar Amérika. Anjeunna nyatakeun yén loba jalma di Amérika Serikat manggihan musik Jepang ngaliwatan anime, drama, atawa kaulinan, sarta ngécéskeun yén panganyarna dina acara ieu ngajadikeun anjeunna ngan saeutik enthusiasme anu audiences lokal geus. Anjeunna ngabalukarkeun yén aya jauh leuwih kasempetan ti loba di Jepang sadar, jeung yén pangalaman Anjeunna mantuan anjeunna yakin kana kasempetan pikeun musik Jepang di luar negeri.

Kyary Pamyu Pamyu reflected on her 2012 debut music video, which was released in full on YouTube despite the fact that Japanese labels rarely posted complete videos at the time. She recalled worrying that fans might stop buying CDs, but the global response became the catalyst for her world tour.

Peyote Beats, who has recently become so immersed in Japanese music that he joked he is even “obsessed with enka,” spoke about the natural creative exchange that occurs when working with J-Pop artists. He explained that Japanese and American musical influences blend organically during collaboration and that both sides inspire each other. However, he also pointed out that language barriers remain a significant challenge for global expansion.

The Désémber 2 live event, ennichi ’25 Japanese Music Experience LA, ieu dilakukeun di tempat gaya gudang industri ngalawan pusat kota Los Angeles. wewengkon di sakuliah ieu diubah jadi hiji tempat inspirasi festival, dilakukeun ku ikan yo-yo, yakitori, jeung takoyaki stalls, jeung elemen ennichi tradisional séjén nu nyiptakeun lingkungan imersif. Sateuacan konser dimimitian, hiji prestasi taiko jeung tunas-cutting pameran energized massa jeung hiji pameran langka nu nganteurkeun peserta lokal. fans respon enthusiastically ka sagala pameran ku Awich, f5ve, JP THE WAVY, and PSYCHIC FEVER from EXILE TRIBE, ngagambarkeun visibilitas ditingkatkeun tina musik Jepang di kalangan audiences AS.

Buka malam nyaéta girl group f5ve, nu langsung meunang leuwih audiences jeung lyrics upbeat jeung melodies pop catchy. pangalusna maranéhanana jeung basa Inggris fluent dina segmen MC ngajaga atmosfir terang, utamana di kalangan fans awéwé. Midway ngaliwatan set, kamar datang bersama-sama dina lagu viral "Firetruck", nu geus ngéléhkeun 6.6 juta viewers on YouTube. Ku akhir pangalaman maranéhanana, PSYCHIC FEVER ti EXILE TRIBE anggota TSURUGI dijieun hiji tampilan surprise dina "Underground", nyatakeun f5ve pikeun hiji tarian perfectly sinkronized nu ngaronjatkeun gairah di tempat ieu leuwih luhur. Dina total, aranjeunna nganteurkeun dua belas lagu vibrant nu nganteurkeun momentum na ngaronjatkeun.

JP THE WAVY diikuti ku set standout nu ngabalukarkeun bakatna salaku rapper jeung produser musik. Anjeunna geus nyebarkeun pangaruh kreatif Anjeun ku kolaborasi jeung seniman kontemporer ngarah Takashi Murakami jeung ngaliwatan pangaruh kuat Anjeunna salaku ikon fashion. pangiriman tajam Anjeunna, ayat karismatik, jeung skala pangaruh Anjeunna langsung jelas, ngabalukarkeun hiji impressions kuat dina kerumunan. Salaku setna mendekati akhirna, Anjeunna nyandak remix tina "Tokyo Drift", hiji track instantly dipikahoyong ku loba pendengaran Amérika Serikat sarta jauh dikaitkeun jeung gambar Tokyo dina budaya pop AS.

Awich lajeng ngéléhkeun pangbadagna, saterusna ngabalukarkeun audiensi ku kakuatan jeung kedalaman emosional nu geus nyieun anjeunna salah sahiji suara paling penting dina hip hop Jepang. Saatos meunangkeun pangakuan internasional ku pamandangan na 2023 di Coachella Festival, anjeunna ngabalukarkeun hiji pangalaman pisan ekspresif jeung dinamis. Dina MC nya, anjeunna ngobrol jujur ngeunaan latar belakang Okinawa nya, "saya cinta jeung kebencian" perasaan ka Amérika, jeung kesedihan ka leungitna suaminya. "Ieu ngéléhkeun pikeun dua taun sanggeus anjeunna dipisahkeun," hoyong anjeunna. "Tapi kuring milih pikeun ngaronjatkeun deui ngaliwatan musik. Lamun kuring ngalakukeun ieu, kuring hayang jadi nomer, sarta kuring ngalakukeun eta jadi. kata-katanya nampa reaksi

Ngeunaan panutup malam ieu téh PSYCHIC FEVER tina EXILE TRIBE, aksi final acara. Ngarankeun tur US kahiji anu sukses ngaliwatan enam kota dina bulan Pebruari ieu, grup ieu dipikawanoh pikeun video musik anu konsisten leuwih ti hiji juta viewers on YouTube - tapi pangaruh hirup maranéhanana jauh leuwih ti sagala anu dipikawanoh dina layar. set maranéhanana dipindahkeun dina laju lengkep ti track pembukaan "SWISH DAT" ka "Spark It Up", ngaronjatkeun énergi di tempat dina saterusna. Sabudeureun sapuluh anggota dipikawanoh individualitas dina vokal, tarian, jeung fashion, nyadiakeun prestasi hiji rasa vivid tina variasi. Fans di Los Angeles anu hususna kagum ngaktipkeun hit global viral maranéhanana "Just Like Dat feat. JP THE W

This year’s ennichi ’25 Japanese Music Experience LA tempo suksés tina matsuri ’25 Awal bulan Maret, nu ngagambarkeun artis kaasup Ado jeung YOASOBI. While matsuri ’25 showcased a wide range of styles, ennichi ’25 pikeun tumpuan kana hiphop jeung dance pop jeung nempokeun hiji lineup kalawan loba panganyarna jantan, sukses ngabalukarkeun rupa-rupa dina musik Jepang kontemporer. Salah nu hadir dina umur 20 na nyebutkeun anjeunna datang ka nonton hiji artis tapi dipisahkeun jeung minat anyar dina séjénna sarta rencanana pikeun nempo aranjeunna sanggeus anjeunna balik ka imah. Kalawan popularitas terus musik anu dikaitkeun jeung anime, ngaronjatna pangaruh City Pop, jeung ngaronjatna artis Jepang dina panggung global, publik di Amérika Sarikat anu loba nyandak musik Jepang. acara kawas ennichi ’25 Demonstrasikeun yén momentum anu accelerating jeung yén jalur pikeun artis Jepang di luar negeri terus ngembangkeun.

[ennichi ’25 Japanese Music Industry Mixer Photo Credits] 
Photo by YURI HASEGAWA

[ennichi ’25 Japanese Music Experience LA]
Awich, f5ve, JP THE WAVY, PSYCHIC FEVER from EXILE TRIBE
Photo by YURI HASEGAWA

CEIPA, diadegkeun ku lima organisasi industri musik utama Jepang - Asosiasi Industri Rekaman Jepang, Asosiasi Usaha Musik Jepang, Asosiasi produsén musik Jepang, Asosiasi Penerbit Musik Jepang, jeung All Japan Concert and Live Entertainment Promoters - CEIPA ogé ngatur MUSIC AWARDS JAPAN, anu dilakukeun di Kyoto, Jepang, dina bulan Mei 2025. www.musicawardsjapan.com.

CEIPA × TOYOTA GROUP “MUSIC WAY PROJECT”
The market for entertainment content is expanding with lifestyle changes brought on by the COVID-19 pandemic and the rise of the streaming business, and Japanese culture is capturing international attention. As Japanese content continues to excite people around the world, CEIPA and the TOYOTA GROUP will co-create a pathway for young people who are pioneering the future of Japanese music to drive the fundamental globalization and sustainable growth of Japanese music: the MUSIC WAY PROJECT. The MUSIC WAY PROJECT will provide opportunities for young talent to thrive and make a greater impact under the slogan “Japanese music drives the world.”

​JETRO diorganisasi jeung diatur ku Ministry of Economy, Trade and Industry (METI), hiji mentri tina pamaréntah Jepang anu fokus kana ngembangkeun ékonomi jeung industri ngaliwatan hiburan, inovasi, téknologi, jeung investasi asing. JETRO ayeuna ngatur 76 kantor luar negeri di 50 nagara jeung 48 kantor di Jepang, kaasup Tokyo jeung Osaka headquarters. www.jetro.go.jp/usa/about.html.