Chart-Topping Japanese Group Number_i Release Brand New Track + Video "Bugs Life"
“Bugs Life” available everywhere now via Atlantic Records
Chart-topping Japanese group Number_i have released a brand new single “Bugs Life,” available everywhere now via Atlantic Records. Listen here.
Produced by the band’s own Yuta Jinguji, “Bugs Life” was inspired by the theme of “what is digital” and incorporates unique digital soundscapes as a key element in its sound. The lyrical concept draws inspiration from the idea of a system error, often characterized as a “bug.” It compares the miraculous reality of the members being able to perform for their fans today—a present moment shaped by numerous overlapping coincidences—to a momentary glitch in a system.
For the musical foundation, the group adopted a genre called “Phonk,” which is known for its intense and aggressive sound. By intentionally slowing down the typically fast BPM of Phonk, the song is structured to fully showcase Number_i’s core strength of dance and performance. Furthermore, the track incorporates African and Latin beats throughout, creating thrilling and sudden “beat switches” that are signature to Number_i’s style.
The track is accompanied by an aesthetically unique music video that is inspired by the literal origin of the term “bug” - stemming from when a real insect (moth) got trapped inside a computer. Watch here.
Connect with Number_i:
Official Website | YouTube | Instagram | TikTok | X
About
Already one of the most successful new groups in their native Japan, Number_i - comprised of Sho Hirano, Yuta Jinguji, and Yuta Kishi - exploded onto the music scene in 2024 with the release of their debut full-length No.I, which topped the Billboard Japan JP Albums chart and ranked #4 on Spotify’s Top Albums Debut Global chart. That same year saw their first-ever US performance at the Coachella Music & Arts Festival. 2025 saw them build on that success with their second full-length album No.II, also debuting at #1 in its first week of release, followed by a string of hit singles that ranked #1 on the Billboard Japan Hot 100. The group’s name embodies the concepts of being “Only One” and “Love” (Ai / I), as well as their desire to “walk the path together with their supporters and fans.”
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