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Your press release doesn’t end when it hits journalists’ inboxes—it lives on in the conversations fans and industry voices have online. By pairing social listening with sentiment analysis, musicians can track those discussions in real time, uncover what truly resonates, and fine‑tune future announcements for maximum impact.

Evaluating the return on investment of every press release is essential for artists and industry professionals who want to turn PR spend into real-world gains—whether that’s headline coverage, deeper fan engagement, or a stronger online footprint. By measuring the right metrics and connecting insights to your broader career goals, you’ll know exactly which strategies to keep, which to tweak, and where to invest next.