FiltrMedia, Inc. (“FiltrMedia,” “we,” “us,” or “our”) provides the MusicWire press release distribution service. We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and share personal information when you use MusicWire (the “Service”), and outlines your rights under applicable privacy laws (like the GDPR and CCPA).

Information We Collect

• Personal Information You Provide: When you create an account or submit content on MusicWire, we collect personal information such as your name, role (e.g., artist, label executive, PR professional, journalist), company or organization name, email address, telephone number, postal address, and billing information. If you submit press releases or related content, we collect that content and its metadata (e.g., release title, artist name, genre, release date) as well as any media files (images, audio, video) you upload. You must have the rights to any content you provide. If you contact us (via email, form, or social media) or engage with customer support, we collect the information you choose to give us in those interactions. We only ask for information that is necessary to provide and improve our services or respond to your inquiries.
• Personal Information about Others: If you provide personal information about someone else (for example, by naming them in a press release or providing a colleague’s contact details), you are responsible for ensuring you have that person’s permission to share their information with us. You should also inform them that you are providing their information to MusicWire and direct them to this Privacy Policy.
• Information Collected Automatically: When you visit MusicWire’s website (musicwire.com) or use our Service, we automatically collect certain technical information. This includes usage data like your IP address, browser type and version, device identifiers, the pages you visit, the features you use, the date and time of your visits, and other diagnostic data. We also use cookies and similar tracking technologies to analyze traffic and personalize your experience. Cookies: We use essential cookies for core functionality, analytics cookies (e.g., Google Analytics) to understand site usage, and marketing cookies to provide relevant content (with consent where required). You can find details in our Cookie Policy. By using our site, you consent to our use of cookies as described. You can disable cookies via your browser settings, but some features may not function properly without them.

Note: If you are simply browsing the MusicWire site and not logged in or submitting any information, we do not collect personal data beyond the standard technical information and cookies mentioned above. If you register or submit content, then you become a user and the personal data you provide will be collected as described.

How We Use Your Information
We use personal information to operate and improve MusicWire and to fulfill our legal and contractual obligations. The ways we use information include:

• Providing the Service: We use your information to create and manage your account, to process payments and fulfill orders (e.g., distributing your press releases), and to provide customer support. This use is necessary to perform our contract with you. Without this data, we couldn’t deliver the Service (for example, we couldn’t send out your press release or notify you of its status).
• Improving and Personalizing the Service: We analyze usage data and feedback to improve MusicWire’s features, user experience, and content. We may use your information to personalize the Service for you (such as recommending relevant press releases or resources). This is done on the basis of our legitimate interest in enhancing our services.
• Marketing (with Consent): If you have agreed to receive marketing communications, we will use your contact information to send you news, updates, and promotions related to MusicWire or FiltrMedia. You can opt out of these communications at any time. We will not spam you – and we will never sell your information to third parties for their own marketing.
• Compliance and Protection: We use information as necessary to comply with legal obligations (such as tax or accounting requirements) and to enforce our Terms of Use. We may also process personal data to detect and prevent fraud, security incidents, or other malicious activity on the Service. This includes monitoring activity for compliance and investigating any violations of our terms or policies.

We rely on various legal bases for processing, including fulfilling contracts (e.g., providing the service you requested), legitimate interests (running and improving our business), consent (for optional communications or cookies), and compliance with laws.

Information Sharing and Disclosure
We respect your privacy and do not sell your personal information. We only share information in the following circumstances:

• Service Providers: We may share personal data with trusted third-party vendors who help us run MusicWire (for example, payment processors, email delivery services, cloud hosting providers, or analytics services). These providers are contractually obligated to handle data in compliance with this Privacy Policy and only for our specified purposes.
• Media Partners: If you submit a press release for distribution, the content of that press release (including any personal information within it, such as contact names or social media links you include) will be shared broadly as part of the distribution. This means it may be published on various news sites, feeds, or platforms as intended. This is inherent to the service.
• Legal Requirements: We may disclose personal information if required to do so by law or in response to valid legal requests (e.g., subpoenas or court orders), or to protect our rights, property, or safety, or that of our users or the public.
• Business Transfers: If FiltrMedia or MusicWire is involved in a merger, acquisition, or asset sale, personal data may be transferred to the new owner as part of that transaction. We will notify users of any change in data ownership or use, and your choices, via our website or email.

Data Security and Storage
We implement appropriate technical and organizational measures to protect personal information from unauthorized access, alteration, disclosure, or destruction. This includes encryption of data in transit, secure servers, and regular security audits. However, no internet transmission or storage is 100% secure, so we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

We store personal data as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. For example, if you delete your account or withdraw consent, we will delete or anonymize your personal data, except for information we are required to keep for legal or operational reasons (e.g., transaction records for accounting).

Personal data collected by MusicWire may be processed outside of your country (including in the United States). If you are in the EU or other regions with data transfer restrictions, please note that we rely on legal mechanisms (such as Standard Contractual Clauses) to transfer your data internationally, and we ensure an adequate level of protection for your information.

Your Rights
Depending on your location and applicable laws, you have certain rights regarding your personal information:

• Access and Correction: You can access and update much of your personal data by logging into your MusicWire account. You may also request a copy of the information we hold about you, or ask us to correct any inaccuracies.
• Deletion: You can request that we delete your personal data. Keep in mind we may need to retain certain information for legal purposes or ongoing legitimate business needs (for example, we might retain proof of a press release distribution).
• Objection and Restriction: You may object to or request that we limit the processing of your personal data in certain circumstances (for instance, you can opt out of direct marketing).
• Portability: Where applicable, you have the right to receive your personal data in a structured, commonly used, machine-readable format, and to have it transmitted to another controller.
• Withdrawal of Consent: If we process your data based on consent, you have the right to withdraw that consent at any time (for example, you can unsubscribe from marketing emails through the link provided in those emails). Withdrawal of consent does not affect the lawfulness of processing before you withdrew.

To exercise any of these rights, please contact us at the details provided below. We will respond to legitimate requests within the timeframe required by law. We may need to verify your identity to fulfill certain requests.

Contact Us
If you have questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at: legal@popfiltr.com. (This Privacy Policy will be updated as needed to stay current with regulations and our practices. We encourage you to review it periodically.)

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