corook causes another viral sensation with “Scooby”

Groundbreaking pop artist corook is causing another viral sensation with their intensely topical new single, “Scooby,” available now via Atlantic Records HERE. A darkly satirical, self-reckoning track about modern complicity, critiquing consumerism, performative politics, algorithmic rage, and class division, where the narrator realizes they’re not outside the system they’re judging, but actively funding and feeding it, “Scooby” has immediately proven an online phenomenon, with its TikTok teaser video earning 1.7M views, 397.1k likes, and over 30k shares and saves in less than 24 hours after posting. The video continued to make waves in the days that followed, amassing more than 2.9M views, 586k likes, over 6k comments, and over 45k shares and saves thus far with no signs of stopping.

“fuck billionaires and fuck ice,” says corook.

“Scooby” marks corook’s first new music since last year’s release of their acclaimed debut album, committed to a bit, available HERE. Hailed by Ones To Watch as “a showstopper release…a safe space for conversations of gender identity, queer love, and family tension, delivered with top notch pop sensibilities,” and graded “A” by the legendary Dean of American Rock Critics, Robert Christgau, the album sees corook navigating the intersections of their identity, life, and love in a changing world via an arresting vulnerability and trademark knack for disarmingly funny and whimsical popcraft.

Committed to a bit includes the defiant queer anthem, “THEY!,” available everywhere HERE alongside an official lyric video now streaming HERE. Praised by Billboard as “a song that takes (corook’s) own experience being non-binary and explores it through the prism of bubbly, fun pop music,” “THEY!” proved a viral milestone, earning massive online success thanks in part to a hugely popular teaser first shared in response to the Trump administration’s harmful policies and agenda towards the LGBTQ+ community and now boasts more than 1.6M views and over 6M views across posts. “THEY!” instantly resonated with both its irresistible charm and powerful message of acceptance and inclusivity, garnering the attention of the Human Rights Campaign and such famous names as Jonathan Van Ness, Meaghan Trainor, and Justin Bieber. A live video of corook chanting “THEY/THEM ENERGY!” along with the audience only added to the virality, with various TikToks (streaming HERE) amassing over 20M combined views and 4M likes, including a post from none other than Troye Sivan and additional nods from viral creators.

Currently boasting a combined social following of more than 1.5M, over 28M video views, and worldwide streams in excess of 158M, corook celebrated committed to a bit with their biggest North American headline run thus far, including stops at such iconic venues as Brooklyn, NY’s Music Hall of Williamsburg, Seattle, WA’s Neptune Theatre, Portland, OR’s Wonder Ballroom, and West Hollywood, CA’s The Roxy Theatre, as well as festival performances at Boise, ID’s Treefort Music Fest and Orillia, ON’s Mariposa Folk Festival. Additional dates will be announced soon. For updates, please visit www.corook.com/tour.

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