Hi-Fi Creative Consulting

Ben Folds NFC T-shirt and fans reactions
July 21, 2026
Ben Folds Taps NFC Technology to Power Donations and Awareness for Music Education by Phygitally Upgrading Tour Merch

Ben Folds and ZATAP transformed tour T-shirts into NFC-enabled digital experiences to support Keys for Kids, Folds’ North Carolina music education initiative. The activation connects fans to exclusive content while helping drive awareness and donations.

By
Hi-Fi Creative Consulting

Have a song?

Submit your music for playlist, New Music Friday and editorial consideration.

Submit

Get story ideas delivered to your inbox

Journalist & Media Tools

Want to see your news here?

Get Started