•Nashville, TN
Ben Folds Taps NFC Technology to Power Donations and Awareness for Music Education by Phygitally Upgrading Tour Merch
Ben Folds and ZATAP transformed tour T-shirts into NFC-enabled digital experiences to support Keys for Kids, Folds’ North Carolina music education initiative. The activation connects fans to exclusive content while helping drive awareness and donations.
Source: Hi-Fi Creative Consulting